# PX Programmatic OOH Trends Report

The PX Programmatic OOH Trends report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of impressions. These results compare data from H2 2020 with data from H1 2021.

## Select Takeaways Include:

- Comparing H2 2020 spend to H1 2021 programmatic OOH spend on Place Exchange shows clear signs of recovery from the pandemic:
  - Top spending categories in H2 2020 were Govt./Politics and Health/Fitness, demonstrating a focus on the 2020 election cycle and impact of the pandemic.
  - In H1 2021, the top-spending categories shifted to Food/Drink and Personal Finance, as pandemic restrictions were lifted and consumer spending resumed, with Travel also showing strong growth.
  - OOH spending in NYC increased significantly between the two periods, reflecting the impact of the largest cities reopening.
- Billboards garner about 2/3 of programmatic OOH spend, but other asset categories also attract material share (Kiosks, TV Screens, POS, and Display Panels).
- Average CPMs across virtually all OpenOOH Venue Categories increased from H2 2020 to H1 2021, typically by 10-30%.
- Spending on programmatic Video OOH advertising roughly doubled from H2 2020 to H1 2021.
- Non-Guaranteed deals continue to dominate buying execution, at roughly 90% of spend.

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