PerView Measurement for Sellers
Up-to-date, display-level measurement of reach, frequency, and hourly impressions to support media sales, inventory management, measurement, and more.
Out of Home media spans a wide range of venues and formats, each with their own unique characteristics. Historically, it has been difficult, if not impossible, to obtain reliable, up-to-date, deterministic measures of display-level reach, frequency, and hourly impressions for OOH media networks of different types.
Place Exchange’s proprietary PerView solution, developed in line with the OAAA OOH Impression Measurement Guidelines offers sellers the ability to measure display-level reach, frequency, and hourly impressions for any OOH network, inclusive of static and digital displays across all OOH formats, regardless of whether they are sold programmatically or direct. Results are not based on coarse models of annual/monthly averages, but on real-time, deterministic mobile device data.
Benefits of PerView Measurement for OOH Sellers
- Reach, frequency, and hourly “impression multiplier” measurement from individual displays to entire publisher networks, spanning all types — including digital and static, outdoor and indoor, stationary and moving
- Up-to-date measurement that reflects the latest movement patterns
- Applicable to programmatic and non-programmatic sales
- Standard approach to viewable impression measurement used for other media channels
- Easy to update, easy to access, easy to share
We are thrilled to adopt PerView as a standard for our DOOH networks, our platform partners, our agency partners, and our brand partners. The challenge of obtaining accurate and timely measurement data in the OOH industry is now addressed by PerView. PerView stands out as a measurement solution we believe in, enabling us to deliver reliable and comprehensive insights to all of our end clients.
David Weinfeld
Chief Executive Officer, Screenverse
PerView gives us an evolving view of measurement at the individual screen level, we now have dynamic measures of reach, frequency, and impressions – both in aggregate and for different consumer segments – allowing us to better plan, sell, and manage our inventory against the needs of our buyers.
Eli Korn
Chief Operating Officer, National Retail Solutions
We were drawn to PerView for its ability to rapidly provide dynamic, up-to-date measurement that reflects real-world changes in consumer traffic. In a year where moviegoers are flocking to the theaters in post-pandemic record-breaking numbers, we want to make sure we have the ability to provide advertisers accurate measurements to inform their buying decisions.
Kevin Romano
Chief Executive Officer and Founder, CEN Media
At the IBO, our associates are increasingly understanding that buying and selling of OOH is evolving and that new measurement capabilities are required. We're incredibly excited to offer Place Exchange's PerView measurement solution to our billboard operators.
Chris Cowlbeck
General Manager, IBOUSA
PerView is a perfect fit for our needs and a critical enabler of both direct and programmatic sales for our digital and static assets. Not only does it provide tailored, up-to-date measurement for each display in our network, but the rapid turnaround and responsive service are beyond anything else we’ve seen in the industry.
Patrick Sutton
President and Co-Founder, PUBLIC
PerView empowers us to understand the impact our screens deliver, whether sold programmatically or through direct channels. We have also been incredibly pleased and impressed by PerView’s rapid turnaround time and high levels of customer service, which is critical when looking to measure unique environments like ours.
Kieran Greene
Chief Executive Officer, Shinka
PerView’s reach and frequency output is helping DOOH operate like other digital video mediums and attract new budgets. PerView’s speed enables Vengo to more efficiently onboard new clients and connect them across the programmatic ecosystem.
Brian Shimmerlik
Co-Founder and Chief Executive Officer, Vengo