# identity.md

## Organization Overview
- **Company Name:** Place Exchange
- **Mission:** Place Exchange provides unified execution, reporting, and attribution for Out of Home (OOH) advertising with other programmatic channels, offering unmatched scale, full transparency, and guaranteed brand safety.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** May 14, 2020 (website launch date); Details forthcoming for location.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Place Exchange operates as a programmatic platform, enabling unified execution, reporting, and attribution for Out of Home (OOH) advertising integrated with other programmatic channels.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.